Emer with Essie

Exciting New Vroom-Town Book is Officially Launched!

Exciting New Vroom-Town Book is Launched

Author, Emer Conlon is thrilled to announce the release of her exciting new Vroom-Town book, The Adventure of Vabis the Scania Truck Helping to Save Our Planet.  A captivating and colourful story designed to entertain and engage young readers, the book will appeal to children aged 2-7 years. The latest addition is Emer’s seventh Vroom-Town book and is also her second Scania Official Licensed Product.

With a background in the Truck Industry, working as Marketing Manager in McElvaney Motors (a Scania Dealership), Emer has a unique ability to connect with children through engaging stories and relatable, endearing, truck characters. She explains the decision to write the book, “As with my last book, this is also a Scania Official Licensed Product – of which I am so proud. There is often a misconception that trucks are diesel guzzlers and bad for the environment, however, Scania, and indeed other truck marques have been implementing strategies for quite some time to improve and change this. I thought that reflecting what Scania is doing from a sustainability perspective in ‘real-life’, would make for a really great adventure for the Vroom-Town trucks – not only would it be a real-page turner, but it would make learning about sustainability, fun and accessible for children. When my incredibly talented illustrator, Jon McCormack was available to come on board with the book, it was decision made”.

The book features vibrant illustrations which bring the dynamic world of the Vroom-Town trucks to life with engaging scenes that will captivate both children and parents alike. Emer comments, “Not only is there a brand new Vroom-Town book, but we also have a wonderful new truck joining the cast of characters!  Essie, a talented Scania battery electric vehicle, is a friend of Vabis’ and is a delightful addition to Bill Byrne’s yard. She’s bright, eco-friendly and ready to join Vabis and the gang on a new ‘green’ adventure. Essie brings a spark of energy (literally) and a whole lot of fun as she helps teach important lessons about sustainability and caring for our planet”.

Explaining Essie’s inclusion and name choice, Emer continues, “When creating Essie, I felt it was important that Vroom-Town would have a battery electric truck, which obviously represents the ‘real-life’ shift from diesel and other fossil fuels in today’s truck and motor industry. I called her Essie because SE is the country acronym and domain extension of Sweden and as Scania originates from Sweden, Essie (SE) seemed like a clever way to incorporate the connection.

The story follows the journey of Vabis, a Scania truck, as he and his friends embark on an adventure to the rainforest to try out their new electric charge. The journey takes an unexpected turn when BullyDozer and Terrible Terry decide to destroy the environment by tearing down the rainforest and ‘helping’ Vabis and his friends fall into a swamp! Will Vabis be able to help save the planet from the dastardly deeds of Terrible Terry and BullyDozer… you’ll have to read the book to find out!

Emer’s storytelling style brings both characters and stories to life, captivating readers with every page and her new book is no different. She explains, “I wanted to create a story that not only captures the imaginations of young readers but also teaches the importance of friendship, the power of kindness and a little about how we all can help save our planet”. 

The engaging visuals, combined with a well carved narrative, makes The Adventure of Vabis the Scania Truck Helping to Save Our Planet a perfect read-aloud for parents, caregivers and children themselves. It is now available in select bookshops, online and from Vroom-Town.ie.  For more information, review copies, or to schedule an interview with Emer, please email info@Vroom-Town.ie

Emer with Essie
The Adventure of Vabis the Scania Truck Helping to Save Our Planet
The Adventure of Vabis the Scania Truck Helping to Save Our Planet
Essie
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