Emer Conlon | Author | A Biography
I became interested in writing children’s books probably later than most. Like everything in life, it’s about timing and when my professional career and my imagination collided, the wonderful world of ‘Vroom-Town’ was created.
My background is in marketing, and with a Masters in Strategic International Marketing (Hons) coupled with more than 24 years marketing experience – 20 years of which was spent as Marketing Manager of the largest Scania Truck Dealership in Ireland, I established my own marketing consultancy company, Essential Marketing Ltd in 2006. The company is now the publisher of the Vroom-Town series of books. I continue to work with the truck dealership on a contract basis.
The idea for the books came from looking at the children of customers gazing in awe at the large trucks! There were no books about trucks and I thought, “I’m going to write some children’s books!” And so the rollercoaster journey as an author began. I work 14 hour days following my Dream…
In 2016, one of my books, The Adventure of Tim the Tipper in Quentin’s Quarry, won FIRST place in the Children’s Picture Book Category of the Writer’s Digest Book Awards in America!! A great achievement and one that I am very proud of – it is a testament to the team behind Vroom-Town and the wonderful support of my friends and family who keep me going!
The Vroom-Town series of books captures the imagination of children with exciting adventures and endearing characters. I am extremely passionate about writing and just love the reaction of children when they listen intently to the story during my storytimes – that’s what it’s all about!
Recently, I teamed up with Combilift (a leading specialist in the Manual Handling Industry and employing more than 600 people in it’s head office in Monaghan) and penned a new children’s book for them, “The Forklift Trucks and Their Secret Superpowers”.
The idea was to write a children’s book which ‘cartoon-ises’ the main Combilift products and transforms them into characters that children will love. I wanted to also use it as a marketing tool for the adults and so I used the USPs of the actually forklifts and turned them into the superpowers of the characters! That way both adults and children would get something from the book. Martin McVicar (MD of Combilift) really liked the idea – especially the educational aspect for children and as a result of his astuteness, we proceeded with the book and CombiKids was created. So Combilift, is ‘Lifting Innovation’ and now CombiKids is ‘Lifting Imaginations’.