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Vroom-Town goes Nationwide – with RTE!

The phenomenon of Vroom-Town children’s books was featured on RTE’s Nationwide programme last week.

The continued success of the Vroom-Town series is astonishing! Not only has Dundalk author of the series, Emer Conlon secured a deal with Eason National distribution, Argosy and IES (which ensures the books can be sourced in every bookshop in Ireland) but now the Nationwide appearance can be added to the portfolio. According to Emer, “I was just thrilled to be on Nationwide – it was exciting and I was a little nervous but loved it!”

 She continues, “It will be great to have some truly national exposure for Vroom-Town. There was a full day of filming in four different locations. These included filming in McElvaney Motors, Monaghan - Scania Truck Dealer (where I am the Marketing Manager and from where I got the inspiration!) and a reading in the Friary School, Dundalk where principal, Ms Galligan very kindly allowed me to do some story reading. We then went to Carrolls bookshop and continued the interview in my Vroom-Town office. It was a hectic day but I thoroughly enjoyed the experience! The Nationwide Team was fantastic and extremely supportive”.

Emer further added “Hopefully it will be a great boost to book sales and to spreading the word about Vroom-Town, particularly with Christmas coming! One of the important things to note about Vroom-Town is that the books are printed in Drogheda and other printed material is supplied by Priority Print, Dundalk – it’s all about Irish jobs too and indeed local jobs. The books are competitively priced at €9.99 and available from all local bookshops and Eason nationwide. They are also available on where we are selling Book Bundles (any two Vroom-Town books) for only €15.99 *for a limited time

For those who may have missed the program, simply click the link:






The Phenomenon of Vroom-Town Children’s Books Continues….

There is exciting news from Vroom-Town – the second book in the series has arrived! Entitled The Adventure of Terry the Terrible Tractor Unit Causing Chaos, the book is a real page turner for children! Written by Dundalk author Emer Conlon, Vroom-Town is a wonderful place where all types of trucks with all types of personalities live, work and have exciting adventures.

Emer explains “I’m very excited about the launch of book 2 in the Vroom-Town series….. it’s been a long road literally! And through all of the hurdles and all types of adversity and struggles to get both books to the shelves (and an ‘as Gaeilge’ version of the first book) – we have done it! I can’t wait for children to re-acquaint themselves with a few old favourites including Screech, Noz, Tim and Bill Byrne and to discover some new exciting characters including Terry the Terrible Tractor Unit!”

Emer further explains the background to the books, “I am the Marketing Manager in McElvaney Motors – the Scania Truck Dealer for North-East and Dublin as well as the Volkswagen Commercial Vehicle Partner. So being surrounded by trucks and machinery on a daily basis and knowing the massive interest that little boys and, surprisingly girls, have in trucks, diggers, tractors, I developed the idea of creating a wonderful place where lots of different trucks live, work, play and have exciting adventures – and Vroom-Town was born!”

Emer continues, “ Vroom-Town goes a bit deeper too in terms of education. For example, there is a definite gender reading gap between boys, and girls of the same age. Vroom-Town provides boys with a topic in which they have a real interest – therefore wanting to find out more about the characters and encouraging them to read. The book is jam-packed full of loveable characters and some baddies!

With the second book literally ‘hot off the press’, Emer explains a little about the new story, “The Adventure of Terry the Terrible Tractor Unit Causing Chaos is about good winning over evil and illustrates that there are consequences for actions. As the title suggests the main character – Terrible Terry is a baddie – and of course best friends with BullyDozer from the first book (The Adventure of Tim the Tipper in Quentin’s Quarry) but will he get his come uppance in the end?

Emer concludes, “The Vroom-Town series of books is ideal for little boys who love trucks, diggers and tractors and little girls who love colourful books with a great story and characters they can fall in love with! Roll on Book 3!”

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Brand New Series of Exciting Books Launched!

There is a new phenomenon about to be unleashed in the world of children's literature! It is called Vroom-Town© - a wonderful place where all types of trucks, with all types of personalities live, work, play and have exciting adventures. They are just waiting to be discovered to tell their stories and for children to fall in love with them!

Vroom-Town© is a series of books which is also intrinsically linked with an interactive website, . This has all the potential to rival house-hold names such as Thomas the Tank Engine and Bob the Builder. It is the brain-child of Dundalk local, Emer Conlon. According to Emer "there was a massive gap in the market for books that would capture the imagination of little boys aged 5-8. I have completed a great deal of research in this area to ensure I was on the "right track". There is definitely a gender reading gap – though this is dependent on the school, parents and obviously the individual child. However research does state that an interest in reading at this age bracket is critical to success in school and life. Deb Hanson, Consultant in Education suggests, "It's no secret. Girls read more than (most) boys and girls score higher on reading assessments than (most) boys. This translates to boys being less successful in school in a lot of other ways, too".



Vroom-Town Takes Part in the American Truck Show!

Vroom-Town took part in the American Truck and Auto Show in Kilbeggan last weekend! It was a great day out! All of the Vroom-Town gang were on their best behaviour including BullyDozer!

We will be doing a number of Events and Shows in the next month or so…. Including the Waterford Truck Show and the Just4Kids Expo in the RDS! More details to follow….



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