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Launch of First Book in NYC, USA  
:  Sept 2014

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The residents of Vroom-Town and author Emer Conlon are incredibly excited about their new adventure in the USA! The wonderful Vroom-Town series of children's books, written by the Dundalk girl, will be launched next week in New York.  Having secured a distributor in America earlier this year, it is now time for the official launch of her first book, The Adventure of Tim the Tipper in Quentin’s Quarry! Emer explains, "I cannot believe the time has come for the official launch! September is an ideal month as it is then that book buyers decide their book portfolio and purchases for the Christmas Market - therefore Vroom-town is ideally positioned in terms of timing! Fingers crossed all will go well".

The second book in the series, The Adventure of Terry the Terrible Tractor Unit Causing Chaos will have it's Stateside debut in March 2015 with more books to follow later in the year.

Emer adds, "It is quite daunting as obviously NY is massive, never mind America - and to bring Vroom-Town to an entirely new nation of children and parents, etc is an enormous and exciting challenge! In fact I would say being on the shelves is a terrific achievement but is just the start of the process - people still need to know Vroom-Town is there! Over the past couple of months I have focused on making contacts in the USA to generate interest amongst the media and bookstores for readings and also trying to create a buzz within the various Irish communities. The time difference is great for me as I can effectively do two days work in one day!" 

Emer adds,"I hope Vroom-Town will capture the imagination of the children in the USA and they will fall in love with the characters, just as children have done on this side of the pond.  I will also be visiting a couple of Irish-American communities as I am hoping that they will embrace the Irish roots of the books and in turn, embrace Vroom-Town".

BullyDozer, Tim, Screech, Noz and the others just can’t wait to board the flight and meet all of their American friends.

 

 

Vroom-Town at the Book Expo America  :  May 2014

Vroom-Town was thrilled to be invited to the Book Expo America in NYC! 

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We had a wonderful few days meeting and greeting. We also did a book signing!
What an experience!


Vroom-Town Takes on the Big Apple  :  Feb 2014

The residents of Vroom-Town and author Emer Conlon are incredibly excited to be going on a whirlwind trip to New York next week. The Vroom-Town series of children’s books continues to go from strength to strength in Ireland and according to Emer, “It is time to focus on getting Vroom-Town on a global stage.” There are currently two books in the series – both books are also available ‘as Gaeilge’.

Emer continues, “Volume sales are key to success in this industry and indeed retail in general. I have been trying tirelessly to get Vroom-Town ‘noticed’ in America since June last year and I am now thrilled to say that I have secured a meeting with a book distributor in New York with a view to them distributing the Vroom-Town books throughout America! To maximise my four day trip I will be doing various readings in Bookstores, an Elementary School and a number of Irish Centres and the Arts Centre. I marketed the trip to all of the aforementioned as an Irish Author in New York for St Patrick’s Day. I thought if ever there was a time to capitalise on the Irishness of Vroom-Town and get it noticed a bit more – St Patrick’s Day was the obvious time. To get an appointment with a distributor is a huge achievement in itself as ordinarily they don’t meet with authors without an agent or publisher - so it is very exciting!”

                             
BullyDozer & Terrible Terry from Vroom-Town got in trouble with NYPD.  Emer signed a Vroom-Town Book as a condition for their release!    


Emer continued, “Fingers crossed we will have a very positive meeting and if not, we will pursue other distributors and other avenues into America – I have learned this particular business is about never giving up and sheer persistence. I get so many ‘no’s’ every day but I believe in Vroom-Town and it’s all about getting other people to believe in it too”.  Hopefully America will embrace Vroom-Town and we will be one step closer to an animated series and the elusive movie!! We have more than 4100 fans on Facebook, 1000 of whom are from America! Screech, BullyDozer, Terrible Terry and everyone else in Vroom-Town are all really excited about their second trip to New York and can’t wait to board the flight and meet all of their American friends.



Vroom-Town Signed to Distributor in the USA
  :  March 2014

The residents of Vroom-Town and author Emer Conlon are incredibly
Signing excited to announce that their recent business trip to New York was exceptionally successful. Emer explains, “I had a meeting with a distributor over there and am very pleased to say that they offered me a contract to distribute the Vroom-Town books! I have since signed this and so officially the Vroom-Town books will be on shelves in bookstores throughout America! Amazing!”

Emer continues, “It is a massive step for Vroom-Town – just to put
it in context, there are 20.51million 4-8 year olds in America and if I could get a teeny tiny percentage of that market, I would be thrilled!”  

The Adventure of Tim the Tipper in Quentin’s Quarry will
be launched in America in September followed by the release of
The Adventure of Terry the Terrible Tractor Unit Causing Chaos in January 2015.

Although the books will be on the shelves in America - which is great- and the first step - people still need to know they are there, so I will be implementing a similar marketing plan in the US as I did here. The Irish/American community will be my first target in terms of marketing! I am hoping that they will embrace the Irish roots of the books and embrace Vroom-Town. In fact my distributor will take some of the’ as Gaeilge’ books to sell – which is terrific.”

The Vroom-Town series of children’s books continues to go from strength-to-strength in Ireland and according to Emer, “It is time to focus on getting Vroom-Town on a global stage.” There are currently two books in the series – both books are also available ‘as Gaeilge’. However, there is good news for Vroom-Town fans in Ireland, with the much anticipated third book due for release in the Autumn. Emer explains, “The third book will include a girl truck – having done copious readings to lovely children and a little interaction afterwards – I always ask if they would like to see a girl truck in Vroom-Town and both boys and girls say yes and are very enthusiastic about it – she is on her way!”   To follow Vroom-Town’s journey and their exciting times ahead, simply like our Facebook page:  https://www.facebook.com/VroomTownBooks


Waking up to Vroom-Town on TV3’s Ireland AM

Clip - FinalThe children’s book series Vroom-Town was featured on TV3’s breakfast programme Ireland AM last week. Local author Emer Conlon read her newly launched book, “The Adventure of Terry the Terrible Tractor Unit Causing Chaos”, to the senior infant’s class in Kilkerley National School, Dundalk. According to Emer, “It was really great fun and getting the children’s reactions to the book on camera was very exciting”.

Emer added, “The filming took a couple of hours but all of the children were very well behaved and a credit to their parents and school – it made the whole process very straightforward”

The TV3 crew were fantastic and I was delighted that Vroom-Town had the opportunity to appear. Coming from a marketing background, Emer knows how valuable national exposure and this type of publicity can be – particularly on the ‘run up to Christmas’.

For those who missed the piece and would like to see Emer reading her new story, simply Click here: http://www.tv3.ie/ireland_am_video.php?locID=1.65.74&video=70983
Just to note the books are also available ‘as Gaeilge’ and are printed in Ireland. They are available to purchase in all bookshops nationwide including Eason, as well as from our Online Shop and all other online book suppliers incl. Amazon.

 

 

 

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