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New Vroom-Town Book, Featuring a Scania Truck, Launched for World Book Day   |   5th March 2020

VABIS rgb - correct aerial LargeVroom-Town is celebrating World Book Day, 5th March, in style with the launch of a brand new book! This is very exciting news, as not only is there a new book with a wonderful new character, BUT the book is a Scania Official Licensed Product and the new character is an actual Scania truck! Scania is a world-leading Swedish manufacturer of trucks and buses. The company employs approx. 52,100 employees in 100 countries. Vroom-Town is a wonderful place where all types of trucks live, work, play and have exciting adventures! The books are written by Dundalk local, and award winning author, Emer Conlon.

Entitled, The Adventure of Vabis the Scania Truck and the Sleeping Volcano, the new Vroom-Town book is a real page turner for boys and girls alike! When asked how a Scania truck came to join the cast of characters in Vroom-Town, Emer explains, " My journey has a bit of a backstory to it in that the idea for the books came from my day job as Marketing Manager of a Scania Dealership - so it has come full circle almost! I approached Scania in Södertälje, Swedendirectly to see if they would have an interest in Vroom-Town. The team really liked the books and the fact that they are portraying a very positive message for trucks - as well as encouraging children to read - caught their attention. So I can officially announce that my latest Vroom-Town book is a Scania Official Licensed Product. It is an absolute privilege and very humbling that such an innovative, global company has considered a Vroom-Town book worthy of being a licensed product.  There hasn't been any product offering like this from Scania before, so it is very unique. Although Scania is not assisting financially, I am able to use the logo - which is incredible! I am beyond excited about this opportunity and particularly as it is a platform to a very global audience - the potential for this latest book is enormous. I am a little bit proud that having worked with a Scania Dealer for 19 years, now one of my books will feature a Scania truck!"

Emer continues, "The new character name, Vabis will mean something to people that are familiar with Scania. However for those that aren't, Vabis was actually the name of a Swedish company that initially produced railway carriages and then moved into automobiles and truck production. They merged with Scania in 1911 forming Scania-Vabis and this remained the company name until 1968 when the Vabis name was dropped. When thinking of a name for the Scania truck, I thought Vabis would be a nice 'nod' to the history of Scania and it is also a name that children would take at face value".

As with the other five books in the Vroom-Town series, the new book deals with social issues such as bullying and the importance of friendship and kindness, as well as taking the children on a terrific adventure! All of this means it is an excellent purchase for girls and boys aged 2-7 years.

The books are linked with an interactive website, where children can play exciting games, enjoy word puzzles, jigsaws and colouring. There is also an ‘as Gaeilge’ version of the website.

Emer concludes, "Scania trucks are known as King of the Road, hopefully now, with Vroom-Town, they will also be King of the Shelves!

The BRAND NEW book is currently available in Roe River Books (Park St, Dundalk) and in bookstores nationwide, as well as from our website, Amazon, etc! To find out more about our Book-Signings, Events and Storytimes, check-out our Facebook page


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